Case Study: branding for texas based dog trainer
Elevating a Legacy in Elite Dog Training
Kim Cerio isn’t just any dog trainer—she’s an award-winning expert with decades of experience in obedience, behavior modification, competitive training, and even police K9 work. After an impressive career with the Chicago Police Department, where she became the highest-decorated female patrol officer in history, Kim transitioned her focus to full-time canine training. She and her husband founded Texas K9 University in 2015, offering top-tier training for working dogs and family companions.
Now, with Kim Cerio Canine Consultant, she’s carving out a niche in the high-end market, providing white-glove training, executive transport, and customized dog procurement services for discerning clients. This new brand needed to reflect prestige, expertise, and exclusivity—completely distinct from Texas K9 University.
Crafting a Luxury Canine Training Brand
Kim came to Weird Hand Creative looking for a strong, polished brand identity that would resonate with high-net-worth individuals seeking specialized, one-on-one dog training services. We designed a brand that balances professionalism, authority, and approachability—mirroring Kim’s reputation in the field.
The branding package included:
Logo Design & Brand Identity – A refined, elegant aesthetic that sets Kim apart from mass-market training services.
Company Profile & About Copy – Crafting her story in a compelling way that speaks to potential clients.
Merch & Stationery Mockups – Creating a cohesive brand presence across all touchpoints.
A Brand That Commands Respect
The result? A brand that speaks directly to executives, professionals, and elite dog owners looking for more than just basic obedience training. With a clean, high-end look and a strategic brand narrative, Kim Cerio Canine Consultant is now positioned as a leader in the luxury dog training space.
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