Branding Noble & Co: A Modern Take on Classic Grooming
When Brief Corp put out a branding challenge for Noble & Co, a modern barbershop focused on high-quality service and a relaxing experience, I was excited to take it on.
Noble & Co is more than just a place to get a haircut—it’s about creating an experience that feels both refined and effortless. The goal for this branding was to balance timeless tradition with a clean, modern aesthetic.
The Design Approach
I built this concept around classic barbershop elements with a fresh, updated feel:
Primary Logos: Two bold, all-caps wordmarks featuring a razor icon, reinforcing the craft and precision behind the brand.
Vintage Brush Font Logo: A secondary option with a more hand-drawn, traditional feel, inspired by old-school barbershop signage.
Color Palette: A warm but neutral black-and-white scheme, keeping things versatile and understated.
Product Mockups: Beard oil and shampoo packaging designed to complement the brand’s identity and appeal to style-conscious customers.
Loyalty Card & Extras: Simple, clean designs that enhance the client experience and connection to the shop.
Why This Direction Works
The final design stays true to the barbershop’s classic roots while feeling current and well put together. The bold typography, razor icon, and vintage accents create a recognizable, professional, and approachable brand. It’s a look that feels familiar but fresh, fitting right in with the modern grooming space.
More Projects Like This
I love working on branding projects like this—where design helps tell a story and create an experience. If you’re interested in a similar approach for your business, I’d love to hear about it. Let’s connect.
